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Showing posts from July, 2008

CloudSense: the Future of Advertising

With the whole cloud taking off and more and more services switching to a push it into the cloud, leave it there until you need it, and pull it out model. I can only imagine what will be switching to this model soon. Oh wait. I can imagine.



Advertising!


Reading an article about how Avril Lavigne is supposed to have a $2 million check "appear" in her mailbox because of the absurd number of streams her videos get from YouTube got me thinking about creator compensation. The problem Avril is having is, a) Google wants to keep the money, and b) Google is having trouble figuring out how to monetize video streams. But on a grander scale it is whoever puts the ads on the page that gets the money not the content creator.