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Google+ branding

I think the Google+ branding is brillent and works on many, many levels. It shows that is is still Google at the heart with the extension of so much more.

  • Google plus more
  • Google plus you
  • Google plus your friends
  • Google plus etc

But Plus is also it's own separate entity, strategy, and social layer. It is a new way for people to connect and communicate on the internet. It is even a new phase in Google's existence and a new approach to product and user interaction.

Going even further though we now find that Plus can be layered on top of any existing Google products and it is clearly just an extension of the existing features plus more, you, your friends, etc.

  • Chrome+
  • YouTube+
  • Blogger+
  • Documents+

Perhaps the most exciting aspect (for me) is the Plus concept getting extended elsewhere. Expect Google to eventually launch an API+ to bring the power of Plus everywhere.

  • www+ Google
  • www+ you
  • your friends
  • etc

There is a huge amount of work ahead to pull off this new direction, but Google has some of the most brillent people working on it and some of the best platforms, applications, and tools on the planet.

So far Google+ is showing an incredible amount of promise and I looking forward to seeing it progress.


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